435 West 19th

Project Details

Living New York was hired to takeover new development sales of 435 West 19th Street in New York. I was hired to serve as Marketing Creative Director.

Client

Kelly W. Rogers Real Estate, Living New York, Churchill Real Estate

Role

Brand and marketing strategy, Art direction of staging and photography, Creative Direction and design of new branding.

Project Partners

DD Reps Photography, Quadra Staging

Deliverables

Logo, Website, Sell Sheet Brochure designs, Floorplan designs, Email designs, Social media, Website, and Promotions.

Staging Art direction - Bathroom with a bathtub and a large window on the left side, and a walk-in shower with marble walls and a glass door on the right side. The floor has gray wood-like tiles.

Staging Art direction - Modern living room with large floor-to-ceiling windows showing city buildings, white sofa with patterned cushions, abstract art on the wall, floor lamp, and coffee table with magazines, all in a bright, minimalist style.

Floor plan design - Floor plan of a house with labels for rooms, dimensions, and features, including a large outdoor patio, bedrooms, bathrooms, kitchen, and living areas.

Results

As Brand Creative Director, I led the redevelopment of the project's identity and marketing strategy, creating a refreshed brand designed to resonate with luxury buyers. This resulted in sales, including sale at asking for the remaining penthouses in the building.

Staging art direction - Modern living room with large floor-to-ceiling windows showcasing a cityscape skyline, white sofas, a round coffee table, and a black-and-white area rug.

Staging art direction - Modern living room with large windows, a white upholstered bed, lamps, abstract wall art, a potted plant, and a leather armchair.

435 West 19th

Living New York was hired to takeover new development sales of 435 West 19th Street in New York. I was hired to serve as Marketing Creative Director.

Results

Real Estate Marketing & Strategic Growth

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