Outco Logo - LOGO of a leaf-like geometric design next to the word 'outco' in bold lowercase letters

Outco

Project Details

As Art Director, I led the rebranding of OutCo, designing the logo and visual identity and overseeing the development of a custom B2B website. The rebrand helped drive the expansion of six new dispensaries over the following three years and supported an additional $8 million in funding.

Client

OutCo

Role

Brand and marketing strategy, Art direction of staging and photography, Creative Direction of new branding.

Project Partners

HNNYC.CO, Sparks

Deliverables

Branding and Brand Strategy, Logo Design, Video, UI/UX, Web Development, Marketing Collateral, & Social Media Design.

Outco logo featuring a geometric leaf-like symbol and the word 'outco' in blue text.
Trade show booth with the logo 'outco', featuring a geometric patterned divider and modern design elements, set in a large exhibition hall with ceiling lights and two silhouetted people nearby.
An exhibition booth with the logo 'outco' on a white display, featuring geometric decorations, seating area with white chairs and a blue sofa, and black walls with silhouettes of people.
Business cards for Outco featuring a gold geometric design on a white background, with contact details including names, titles, phone numbers, emails, and website.
Business cards for Outco featuring a gold geometric design on a white background, with contact details including names, titles, phone numbers, emails, and website.

Branding

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